Ficus e-Logic is hiring on behalf of a client, a consumer goods company.
Our client, a consumer goods company, is looking for a General Manager to lead its business in South Africa. You will be responsible for the whole country business: sales, key accounts, route to market, supply chain, logistics, finance and the organisation.
You will own the profit and loss, and deliver the agreed revenue, volume, margin, working capital and market share. You will turn the company's strategy into a clear plan for the country and see it carried out, balancing growth, profit and cash.
On the commercial side you will lead the head of key accounts and the provincial sales managers, set priorities by channel, customer, region and category, and drive execution across formal retail, general retail, wholesale, cash and carry and convenience. You will give direction on the major national and regional retail accounts and lead the most important negotiations.
You will shape how products reach the market: the balance between direct and third-party distribution, wider coverage, better distributors, and a lower cost to serve. That includes strong execution in urban, township and rural markets.
We are looking for 15 years or more in consumer goods, with experience of running a business or a large commercial organisation with full responsibility for its results, and deep knowledge of South African retail and distribution.
At a glance
- Location
- Johannesburg, South Africa
- Experience
- 15 years or more
- Role type
- Full-time
- Function
- Leadership
- Industry
- Fast-moving consumer goods
- Posted
- November 13, 2026
A client of Ficus e-Logic, a global executive search firm, in Fast-moving consumer goods.