Regional Sales Manager

Our client, a confectionery manufacturer, is looking for a regional sales manager to grow its business across two provinces in South Africa. You will build a separate plan for each province. Each plan will suit city retail, independent trade and spread-out smaller towns.

You will decide where to expand first, based on outlet potential and how easily goods can be delivered. You will grow business with independent wholesalers, cash-and-carry stores, convenience shops, township retail and regional retail accounts. You will work with the national team on the large chains.

You will improve how products look in store. This covers shelf space, counter displays, impulse visibility, range and promotions. You will track what sells to shoppers, not only what ships. You will lead a field team with clear visit plans, coaching and steady reporting. Regular travel and store visits are essential.

You will forecast by region and product. You will work with colleagues on long-distance deliveries, stock freshness, promotion calendars and timely payments. Your results will be judged on sales and margin, new listings, active outlets, availability, strike rate, promotion return, forecast accuracy, returns and overdue payments.

We are looking for someone with 7 or more years in FMCG sales and proven knowledge of the trade in these provinces. You need at least 2 years leading a team. Confectionery or other impulse categories are preferred. You are strong in negotiation, numbers, Excel and sales reporting tools. Selection follows South African labour and employment-equity requirements.