Ficus e-Logic is hiring on behalf of a client, a consumer goods company.

Our client, a consumer goods company, is looking for a Sales Head to lead sales and distribution for its beverages business in South Africa. You will report to the country's General Manager and lead a team of five to ten.

You will own the route to market and the results that come from it: sales volume, market share, revenue, costs and operating profit. You will run the sales function day to day, plan the year's volumes and manpower, watch the monthly numbers, and keep distributors and channels performing. You will also work with the General Manager on the long-term plan for the country, and with other functions to carry it out.

Building the team is a large part of the job: choosing the right people, coaching them, and making sure there is a successor for each key seat. You will be expected to improve how work moves across functions so that selling gets simpler and faster.

We are looking for 12 to 15 years in consumer goods or beverages, with direct experience of sales, business development or operations, and a strong grasp of how beverages reach the shelf in South Africa: distributors, channels and execution in stores. A bachelor's degree in business, finance, marketing or a related field is preferred; a postgraduate degree is an advantage.

At a glance

Location: Johannesburg, South Africa
Experience: 12 to 15 years
Role type: Full-time
Function: Sales
Industry: Fast-moving consumer goods, beverages
Posted: November 13, 2026

Note: At least 5 years in the South African market, or in a comparable developed consumer goods market, is preferred.

A client of Ficus e-Logic, a global executive search firm, in Fast-moving consumer goods, beverages.

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