Marketing Manager

Ficus e-Logic is seeking a highly experienced Marketing Manager to lead and transform brand equity, consumer preference, distribution, and revenue growth across the Southern African region for our client. This senior leadership role, with regional P&L influence, requires building and executing consumer-led, data-driven marketing strategies. The successful candidate will own brand architecture, marketing strategy, and execution across the full marketing mix, driving new product development (NPD), pricing, promotional architecture, and go-to-market strategies for diverse channels, including township and spaza markets.

The role involves developing integrated digital and social-first brand programs to increase awareness, trial, repeat purchase, and profitable market share, ultimately supporting the organization in achieving its annual budgets. Key responsibilities include owning regional marketing strategy, defining brand architecture, leading high-performing regional marketing plans, and partnering with various departments to ensure integrated trade and consumer activation. The manager will also lead consumer and customer strategies, define and protect brand equity, and oversee digital, social, and CRM initiatives.

Further responsibilities encompass leading the NPD pipeline, managing SKU rationalization, setting regional pricing strategies, and designing promotional architecture. The role also involves building and executing strategies to expand availability and penetration in informal retail channels, defining POS and merchandising standards, and leading creative briefs for activations. The Marketing Manager will establish KPIs and dashboards, utilize data for informed decision-making, and work with demand planning for accurate market forecasts. Additionally, the role includes hiring, mentoring, and developing marketing staff, managing external agencies, and ensuring compliance with local regulations. Financial accountability for ROI attribution and marketing spend optimization is also a key aspect.